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Investing in a World of Change

We build companies to exploit and accelerate small shifts in the market before our competition can identify the opportunity. 

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Our Flagship Project.

SloCraft Living — A community for those who are interested in slowly and sustainably crafting a modern, mindful life.

SloCraft Living is a collection of boutique wellness communities, the first of which is being built in the heart of Washington State’s wine country.

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What We're Solving:

For so many of our nation’s best, when home ownership finally becomes and option, they are forced to choose between:

Too Small & Expensive Downtown

Here there never seems to be any room for the things that make for a true home and family traditions, like storing Christmas ornaments, or space to throw a ball together, or hosting dinner parties with your friends.
When was the last time your next door neighbor said ‘hi’ let alone offered to watch your dog while you were out of town? Apartments lack the sense of community that begets trust and true relationship that can enrich the lives of every family member.
Living spaces here are just as small as bedrooms, and that often means foregoing the spaces we need to create ritual, like a dinner table to sit down at together every night.
Lack of outdoor space means a sense of spontaneity about play is lacking from these homes, and because it requires so much effort to go somewhere so you can be outdoors together, this kind of home severely limits your time outdoors enjoying nature.

Large & Ugly in the Suburbs

Large fixer uppers with awkward layouts created by unfinished reno after reno that keeps family members separated as they go about their daily lives – like keeping mom sequestered in the kitchen while the kids play in the living room and dad tries to watch TV in a den.
Stuck in the suburbs, these homes often come with long commute times that not only keep you coming home exhausted and grumpy, but also keeps your family from experiencing the culture and vibrancy of city life.
Let’s be real: to get into a good school zone, you’re often paying a premium, even for an outdated, ugly home. That’s because home owners in these neighborhoods want to keep their home values up, and that crowds out developers who would build higher density homes, like townhomes.
You don’t want a project house, your spouse doesn’t want a project house, if you have kids, they don’t want a project house — even fluffy, who loves to sit next to you while you watch Johanna Gaines work her home renovation magic on TV, does not want a project house.

Now Introducing...

A community for those who are interested in slowly & sustainably crafting a modern, mindful life.

SloCraft Living is a collection of boutique wellness communities, the first of which is being built in the heart of Washington State’s wine country. Each property development will vary based on the market and the needs of that community, but planned features include:
Co-working and maker’s spaces that encourage networking and collaboration, and include space for meetings and workshops
Green space for both solitude and community enjoyment, including hammocks, fire pits, picnic and barbeque areas, and running paths
Community gym with space for workout and wellness classes
Aquaponics-based organic farming onsite will provide the community with more than enough excess food, so that some can be sold for funding to maintain community property
These homes will be designed to accomodate today’s modern family, with more space for living, working, and playing than sleeping, and a price that’s approachable for the middle class.

Now you see, the middle class has a real problem with finding homes...

There are fewer homes on the market than any time in the past 40 years
Listings of single-family homes for sale are the lowest they’ve been since the early 1980s, when data started being nationally aggregated.¹
EXCESS DEMAND IS HAS DRIVEN HOME PRICES UP BY 40% IN THE PAST 5 YEARS
And home values continue to increase steadily at 6% per year, but wages are only rising at 2-3% per year, leaving many Americans priced out of the market.¹
IN THE FEW CITIES WHERE SUPPLY OF HOMES FOR SALE HAS INCREASED, THE PRICE OF THIS NEW SUPPLY IS TOO HIGH TO FULFILL THE DEMAND
There are a few cities, namely Seattle and San Jose, have seen an increase in recent home listings, but the prices of these new listings are so high that middle-class families, which make up the majority of the demand, aren’t able to afford them. This means the excess supply does little to alleviate the problem.²
IN FACT, IT’S SO BAD THAT TOTAL NUMBER OF SALES FELL BY 3% LAST YEAR, TO THE SAME LEVELS AS 2015

There are so many buyers who aren’t able to find a home that the actual number of sales is down to 2015 levels.

Fundrise’s survey revealed that nearly two-thirds of Millennials want to buy a home in the next 5 years, and nearly one-quarter are looking to purchase within one year. With roughly 80 million Millennials living in the US today, that means over 50 million Millennials will be looking to buy homes by 2022. The survey results are in line with CoreLogic projections that housing demand will reach a peak in 2023…

Using raw data from Trulia, the total available inventory of starter homes on the market in the top 25 MSAs totaled roughly 57,500 units in Q2 2017. This inventory can meet less than 6% of projected demand within the next year.”
Our first build will prove the concept in a town where Silicon Valley transplants have driven home values to unattainable levels for locals.

Here's how we are planning to maximize the value of the homes we build:

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Onsite farming will provide organic produce to community members, without the need to
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Community gym space will allow residents to workout without having to drive to a gym. Space for ctivities like basketball, yoga, meditation, and fitness classes will allow the community to come together in play.
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Passivhaus construction and healthy building materials that are prefabricated off-site will limit the labor costs on-site and deliver a superiorly constructed home. Passivhaus homes will provide significant utility bill savings for homebuyers, which means the homes can withstand a higher price point.
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Coworking and maker spaces will allow residents to pursue work and play in collaborative spaces.
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Pocket neighborhood designs will allow us to place about 40% more homes on the land than traditional layouts, without making the homes into zero-lot-lined or sacrificing natural light in the homes or privacy.
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Industrial kitchen and event space will allow residents to entertain on a grand scale, as well as serving as a space for community events and programming.
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Throughout the community we will have green energy production, mostly in the form of solar. With the cost of solar panels dramatically decreasing in recent years, and the desire for self-contained microgrids, our ability to self-sustain the community’s energy needs will allow us to charge a premium.

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